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Travel & tourism marketing

S/T/78. Quicksilver Connections Ltd: products and market position

WORDS:
1370
DATE:
2011
PRICE:
19.99 GBP

The paper examines the position of the Australian tour operator Quicksilver Connections (QC) reporting on the company’s background and products, describing their position within the sport and adventure industry, identifying the features of QC target market, and evaluating QC role in achieving sustainability in Great Reef Barrier.

 

KEYWORDS: Quicksilver Connections, tour operator, Great Reef Barrier,

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