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Travel & tourism marketing
S/T/74. Hilton Hotel: features, sales and merchandising
- WORDS:
- 7850
- DATE:
- 2010
- PRICE:
- 79.99 GBP
The paper examines the strategies in sales and merchandising used by Hilton Colombo Hotel providing the description of the hotel and its features, discussing the brand image of Hilton, reviewing its products and services, and explaining their implications for the guests of the hotel. Promotional activities and possible improvements of the hotel design and facilities are recommended, the effectiveness of the hotel merchandising is evaluated, suggestions are made about the areas and methods of the selling activity.
KEYWORDS: Hilton Hotel, sales and merchandising,
Other Papers On: Hilton Group
Other Papers On: Travel & tourism marketing
Other Papers On: Retailing and Merchandising
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