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Travel & tourism marketing
C/T/178. Service marketing in tourism and hospitality. Case study of Nando's
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper addresses the issues of service marketing in the tourism and hospitality industry explaining the difference between the marketing of goods and services, presenting a blueprint of a service system used by the UK restaurant Nando’s, discussing the concepts of service encounter and physical evidence of servicescape, and explaining the importance of capacity management in tourism and hospitality.
KEYWORDS: Service marketing, tourism and hospitality, Nando’s,
Other Papers On: Travel & tourism marketing
Other Papers On: Services Marketing
Other Papers On: Nando's
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