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Travel & tourism marketing
C/M/2033. Hotel and holiday decision making: do consumers consume “rationally”?
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the role of branding and reputation in the hospitality industry arguing how rational is the consumer’s choice of hotel and holiday destination, and how a hotelier can influence consumer’s decision making. Literature is reviewed on the psychology of marketing, the concept of anti-branding is discussed, links between psychology and consumption are established.
KEYWORDS: Rational consumer, hotel choice, marketing psychology,
Other Papers On: Consumer Behaviour
Other Papers On: Travel & tourism marketing
Other Papers On: Hospitality
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