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Travel & tourism marketing
C/M/1415. Customers centric marketing in tourism and hospitality
- WORDS:
- 3700
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines a new trend in marketing tourism and hospitality known as Customers centric marketing (CCM) and its link to information communication technologies (ICT). The concept of CCM is explained, related data management problems are highlighted indicating strategies of collection and utilization of CCM-related information through various channels. Limitations of CCM are indicated.
KEYWORDS: Customers centric marketing, CCM, tourism and hospitality, information communication technologies ICT,
Other Papers On: Customer-Centric Marketing
Other Papers On: Travel & tourism marketing
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Keywords Tag Cloud
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The papers are great and I will be ordering more as my course progresses.Sean
