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Travel & tourism marketing
C/M/1394. Buying Decisions about Holidays
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.
KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,
Other Papers On: Consumer Behaviour
Other Papers On: Travel & tourism marketing
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Keywords Tag Cloud
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