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Travel & tourism marketing

C/M/1394. Buying Decisions about Holidays

WORDS:
3200
DATE:
2010
PRICE:
39.99 GBP

The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.

 

KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,

 
Other Papers On: Consumer Behaviour