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Tourism management
C/T/76. Encounter Festival in Roswell
- WORDS:
- 890
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper examines the marketing mix tactics of Encounter Festival which is held annually in Roswell. Recommendations are provided to increase the level of income and the numbers of tourists arriving to the town to take part in the event.
KEYWORDS: Marketing mix, marketing, Roswell festival, UFO, marketing, travel and tourism,
Other Papers On: Marketing Mix
Other Papers On: Tourism management
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