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Tourism management
C/T/186. Evaluation of travel and tourism management. Case study Link Travel
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines a work placement position at Link Travel, a travel agent. The structure of the company is assessed in reference to customer services, sales and advertising. The strengths and weaknesses of the company are assessed, and the roles that the placement involved are discussed. The company is then evaluated in reference to academic material, and the paper then looks at the role of advertising and communications at the company. Consumer behaviour in the travel and tourism industry is discussed before conclusions are made.
KEYWORDS: Work placement, Link Travel, travel agent, customer services, sales, adverting, communications, consumer behaviour,
Other Papers On: Link Travel
Other Papers On: Tourism management
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