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Sustainable travel & tourism
C/T/90. Ecotourism: idealism or realistic alternatives
- WORDS:
- 5300
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper examines the awareness of Tourism Leisure and Hospitality students of ecotourism (green tourism) investigating the perceptions, attitudes and behaviour of customers toward ecotourism. Literature is reviewed on the economic, social and environmental impacts of ecotourism. Secondary research is conducted in combination with primary research based on focus group interviews with Tourism Leisure and Hospitality students.
KEYWORDS: Ecotourism, marketing, green tourism, travel and tourism, hospitality,
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