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Sustainable travel & tourism
C/T/32. Sustainable travel & tourism
- WORDS:
- 3600
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The leisure parks in the UK became very popular amongst residents and overseas tourists in the resent years. The number of visits to leisure parks has exceeded the number of other activities. This has been depicted by the upward marketing trend of the UK activity holiday market during the past 6 years. The promotion of Leisure Park can be facilitated through communication campaign as the effective marketing tool. The marketing communications planning framework developed by Chris Fill is used to develop integrated communication campaign.
KEYWORDS: Communication campaign, Marketing communications, Communication Strategy, Push- Pull-,
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Yes, thanks I received the paper. That was quick!Cheng
