Browse our collection of papers in
Hospitality

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C/B/4384. Use of IS in Golden Fleece Hotel for Enhanced Business Performance

WORDS:
2350
DATE:
2012
PRICE:
29.99 GBP

The paper looks at the application of information systems (IS) in Golden Fleece Hotel to improve the company’s business operations. The background of the hotel is described, its SWOT and Porter’s Five Forces analysis is conducted, recommendations are made about the use of information technology in the company’s business strategy suggesting software solutions available for hotel management.

 

KEYWORDS: IS, information systems, Golden Fleece Hotel, Business Performance, SWOT, Porter’s Five Forces,

 

C/B/4367. Issues of service quality and SCM in Cardiff Rose hotel

WORDS:
2450
DATE:
2012
PRICE:
29.99 GBP

The paper examines the market position of the fictitious hotel Cardiff Rose currently faced with a decline in the hotel bookings. The issues of service quality and supply chain management (SCM) in Cardiff Rose are addressed, the company’s competitive position within the industry is evaluated. Recommendations are suggested about the ways to improve service quality and SCM through lean thinking, innovation, etc. Porter’s Five Forces analysis is conducted of the hotel’s external environment.

 

KEYWORDS: service quality, supply chain management, SCM, Cardiff Rose hotel, Porter’s Five Forces,

 

C/T/194. Effects of HRM on structure and culture of hospitality and tourism organisations

WORDS:
1700
DATE:
2012
PRICE:
19.99 GBP

The paper looks at the contribution of human resource management (HRM) to the hospitality and tourism industry highlighting the significance of HRM practices in strengthening organisational culture and structure, which enhances employee performance and productivity.

 

KEYWORDS: HRM, organisational structure, organisational culture, hospitality and tourism,

 

C/EC/304. Luxury tourism in Marrakech, Morocco: research methodology

WORDS:
2100
DATE:
2012
PRICE:
29.99 GBP

The paper presents a chapter from the dissertation on consumers’ perceptions of luxury tourism in Marrakech, Morocco, reporting on the methodology used for the research. Techniques and procedures of data collection are described focusing on the case study of the luxury hotel Mamounia.

 

KEYWORDS: Luxury tourism, Marrakech, Morocco, research methodology, Mamounia hotel,

 

C/C/332. Presentation + Report. Computerisation of Thames Valley University, London School of Hotel Training

WORDS:
1900
ADD-ONS:
10 SLIDES
DATE:
2011
PRICE:
29.99 GBP

This presentation and report focuses on the computerisation of the new Thames Valley University, London School of Hotel Training (TVU/LSHT). The study begins by identifying the development mission for the computerisation strategy, and the objectives are identified. The possible facilities that the computerised hotel should have are outlined, along with the details of the action plan. The way in which technology will be developed for the Virtual Learning Environments (VLE), virtual Learning Platforms and Managed Learning Environments (MLEs) is discussed. The problems that may arise during the computerisation of TVU/LSHT are examined, and the paper also discusses the iTVP platform of content management.

 

KEYWORDS: Presentation, computerisation, Thames Valley University, London School of Hotel Training, TVU/LSHT, computerisation strategy, Virtual Learning Environments, VLE, virtual Learning Platforms, Managed Learning Environments, MLE, iTVP platform, content management,

 

C/M/2271. Service quality dimensions in budget hotels

WORDS:
400
DATE:
2011
PRICE:
9.99 GBP

The paper briefly outlines the dimensions of service quality that affect customers’ satisfaction levels making references to academic research on the theory of service quality, and applying the theory to the hospitality industry.

 

KEYWORDS: Service quality dimensions, budget hotels, hospitality industry,

 

C/T/181. Designs of Cumberland Hotel and Dorchester Hotel in London

WORDS:
1000
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the designs of two luxury hotels in London, Dorchester Hotel and Cumberland Hotel. Trends within hotel designs are defined comparing design patterns used in the lobby areas of the two hotels.

 

KEYWORDS: Hotel Design, Cumberland Hotel, Dorchester Hotel, London luxury hotels,

 

C/M/2200. Service quality in luxury hotels: review of article and case study of Hilton Hotels

WORDS:
3600
DATE:
2011
PRICE:
39.99 GBP

The paper presents a review of article “Towards an understanding of total service quality in hotels” by Wilkins et al (2007) analysing the methods used in the article, highlighting the strengths and weaknesses of the research, and suggesting related research opportunities. A study is conducted of the Hilton Hotel chain using a SERVQUAL-based questionnaire to evaluate their service quality. Conclusions are made about the overall service quality at Hilton hotels.

 

KEYWORDS: total service quality in hotels, Wilkins et al, review, Hilton Hotel,

 

C/M/2176. Consumer decision making for holiday destinations

WORDS:
1100
DATE:
2011
PRICE:
19.99 GBP

This paper answers three questions regarding consumer decision making in regards to holiday destinations and choices. The questions are as follows, identify and discuss how holiday decision-making, is different from the traditional problem-solving model of consumer decision-making, Compare the information search process, as it is described here, with the search process that consumers might follow for one other product category, What do you think are the implications of the findings presented in this case for managers marketing and promoting holidays?

 

KEYWORDS: Decision making, holiday destinations, holiday, consumer choices!,

 

C/T/173. An examination of the affects of globalization on the international hospitality industry

WORDS:
1350
DATE:
2011
PRICE:
19.99 GBP

This paper examines globalization in relation to the international hospitality industry. The paper aims to assess what affect globalization has had on the industry.

 

KEYWORDS: Globalization, international hospitality industry!,

 

C/B/3819. Contribution of ICT to hospitality industry

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the contribution of information communication technology (ICT) to the management of operations in hospitality industry including interior designs, productivity management, measurement of performance, capacity management and queue management. ICT applications in each operations activity are analysed making conclusions about the importance of ICT for effective hospitality management.

 

KEYWORDS: ICT, information communication technology, hospitality industry,

 

C/T/166. Sustainability at Grand Hyatt Santiago hotel

WORDS:
1450
DATE:
2011
PRICE:
19.99 GBP

The paper addresses the problem of sustainability in the hotel and hospitality industry examining the environmental (‘green’) policy of the Grand Hyatt hotel in Santiago. Suggestions are made about the ways to implement green thinking and involve customers in the process by increasing their awareness of the importance of sustainability.

 

KEYWORDS: Hospitality, Sustainability, Green Policy, Environmental, Grand Hyatt Santiago hotel,

 

C/M/2033. Hotel and holiday decision making: do consumers consume “rationally”?

WORDS:
3200
DATE:
2011
PRICE:
39.99 GBP

The paper examines the role of branding and reputation in the hospitality industry arguing how rational is the consumer’s choice of hotel and holiday destination, and how a hotelier can influence consumer’s decision making. Literature is reviewed on the psychology of marketing, the concept of anti-branding is discussed, links between psychology and consumption are established.

 

KEYWORDS: Rational consumer, hotel choice, marketing psychology,

 

C/T/165. International Hospitality: Hotels in New Delhi

WORDS:
2100
DATE:
2011
PRICE:
29.99 GBP

The paper offers a case study of the expansion of a fictitious hotel to India providing information on the New Delhi hotel industry, the advantages of New Delhi compared to other areas, the differences and similarities between Indian and Western hotel management, etc. SWOT analysis of New Delhi is conducted.

 

KEYWORDS: Hotels in New Delhi, SWOT,

 

C/M/2002. Proposal. Consumers' perceptions of service quality in UK budget hotels

WORDS:
2650
DATE:
2011
PRICE:
29.99 GBP

The paper proposes research into the service quality at British budget hotels introducing the budget hotel concept, explaining the rationale of the research, detailing research aims and objectives, reviewing literature on the measurements and dimensions of service quality in the hospitality industry, and describing the methodology of the proposed research.

 

KEYWORDS: Proposal, consumers’ perceptions, service quality, budget hotels,

 

C/EI/198. Internet and Multimedia Technology in Hotel Business

WORDS:
1800
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the benefits of websites in modern hospitality businesses detailing the steps of website development, and explaining the application of multimedia technologies in the hotel business with the focus on Flash technology for displaying animations on the web.

 

KEYWORDS: Internet, Multimedia Technology, Hotel, Flash, website development,

 

C/T/161. Dissertation. Service Strategy in Hilton Hotels

WORDS:
11550
DATE:
2011
PRICE:
119.99 GBP

The dissertation investigates the service strategy used by Hilton Group presenting a case study of Hilton hotels in Germany and the UK. Literature is reviewed on theoretical approaches to service strategy considering its influence on service quality, identifying the elements of service quality, etc. The background and current challenges faced by Hilton hotels are reviewed. The methods of the research include analysis of secondary data and a SERVQUAL analysis of primary data collected via a cross-sectional survey based on a questionnaire posted on Facebook. Conclusions are made about the need for service quality improvement and standardisation in Hilton hotels.

 

KEYWORDS: Dissertation, service strategy, service quality, Hilton hotels, hospitality,

 

C/M/1963. Proposal. Role of brand in leisure hotel selection by British customers

WORDS:
1200
DATE:
2011
PRICE:
19.99 GBP

The paper proposes research into the attitudes of British consumers towards hotel brands and the influence of the brand on their selection of leisure hotel accommodation. Research aims and objectives are outlined, literature is reviewed on the definitions of brand and the role of brands in the hotel sector, the methodology of the research is described.

 

KEYWORDS: Proposal, role of brand, leisure hotel selection, British customers,

 

C/T/159. SME in hospitality sector

WORDS:
1200
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the performance of small and medium enterprises (SME) in the UK hospitality sector presenting statistical data about their position, and briefly reporting on their success and failure, impacts on local communities, contribution to GDP, etc. Opportunities provided by SME are identified highlighting the benefits of SME in the hospitality industry.

 

KEYWORDS: SME in hospitality,

 

C/T/158. Dissertation. Impact of macro environmental factors on strategic operations of UK full service hotels

WORDS:
16700
DATE:
2011
PRICE:
169.99 GBP

The dissertation examines the impact of macro environmental factors on the strategic operations of UK full service hotels. Literature is reviewed on the features of the full service hotel sector, its role in the economy of the UK, the impacts of the crisis on the UK hotel sector, a framework of service operations, environmental variables that influence hospitality service operations, etc. The methodology is based on the combination of secondary and primary research including analysis of the data provided by interviews with the stakeholders of UK hotels. Conclusions are made about favourable and unfavourable macro environmental factors that influence strategic operations of the UK full service hotels.

 

KEYWORDS: Dissertation, macro environmental factors, UK full service hotels, hospitality,

 

C/OM/312. Dissertation + Proposal. How Effective Operations Management Can Achieve Strategic Objectives in Hotel Industry: Case Study of Whittlebury Hall Hotel & Spa

WORDS:
22600
DATE:
2011
PRICE:
229.99 GBP

This dissertation examines the way in which effective operation management can achieve strategic objectives in the hotel industry, using Whittlebury Hall as a case study. The study aims to explore the relationship between strategic objectives and operation management, to examine management approaches in the service history, which include strategic management, operations management and revenue management, to identify the strategic objectives in the hotel industry, to compare the success of traditional management processes in the hotel industry with the introduction of a model based upon integrated operations management, and to investigate to what extent does hotel management follow the integrated approach of operations management. The review of literature defines operation management and strategic objectives. This section also outlines the relationship between operations management and strategic objectives. The methodology is provided in great detail, and data is collected through use of the case study analysis and interviews. All of the results are assessed, and conclusions are made regarding recommendations. Proposal matching this dissertation is available in the appendix. This dissertation contains 21150 words and proposal contains 1450 words.

Dissertation matching this Dissertation + Proposal is also available on our website under the name:  C/OM/311. Dissertation. How Effective Operations Management Can Achieve Strategic Objectives in Hotel Industry: Case Study of Whittlebury Hall Hotel & Spa

 

 

KEYWORDS: Dissertation, operations management, strategic operations, Whittlebury Hall, strategic objective, strategic management, hotel management!,

 

C/OM/311. Dissertation. How Effective Operations Management Can Achieve Strategic Objectives in Hotel Industry: Case Study of Whittlebury Hall Hotel & Spa

WORDS:
21150
DATE:
2011
PRICE:
219.99 GBP

This dissertation examines the way in which effective operation management can achieve strategic objectives in the hotel industry, using Whittlebury Hall as a case study. The study aims to explore the relationship between strategic objectives and operation management, to examine management approaches in the service history, which include strategic management, operations management and revenue management, to identify the strategic objectives in the hotel industry, to compare the success of traditional management processes in the hotel industry with the introduction of a model based upon integrated operations management, and to investigate to what extent does hotel management follow the integrated approach of operations management. The review of literature defines operation management and strategic objectives. This section also outlines the relationship between operations management and strategic objectives. The methodology is provided in great detail, and data is collected through use of the case study analysis and interviews. All of the results are assessed, and conclusions are made regarding recommendations.

 

 

KEYWORDS: Dissertation, operations management, strategic operations, Whittlebury Hall, strategic objective, strategic management, hotel management!,

 

C/OM/300. Proposal. How Effective Operations Management Can Achieve Strategic Objectives in Hotel Industry: Case Study of Whittlebury Hall Hotel & Spa

WORDS:
1450
DATE:
2010
PRICE:
19.99 GBP

The paper proposes to investigate the strategies of effective operations management used in the hotel industry offering a case study of Whittlebury Hall & Spa. The rationale, aims and objectives of the proposed research are outlined, literature is briefly reviewed on the theory of operations management and total quality management (TQM), the methodology of the research is described.

 

 

KEYWORDS: Proposal, Operations Management, Hotel Industry, Whittlebury Hall Hotel & Spa,

 

C/E/623. Proposal. Strategies of US Small & Medium Sized Boutique Hotels during Recession

WORDS:
1550
DATE:
2010
PRICE:
19.99 GBP

The paper proposes to investigate the strategies used by the SME during the recent recession suggesting a case study of the US boutique hotels. The motivations behind the research are explained, its questions are formulated, literature is reviewed on the impacts of recession and credit crunch on buying behaviour and business practices of small and medium-sized boutique firms. The methodology and timescale of the proposed research are outlined.

 

KEYWORDS: Proposal, US Boutique Hotels’ Recession,

 

C/T/145. Stobo Castle Health Spa as Specialist Leisure Attraction

WORDS:
2950
DATE:
2010
PRICE:
29.99 GBP

The paper examines business dilemmas facing Stobo Castle health spa, a Scottish leisure provider of specialist spa destination, in the current economic climate. Literature is reviewed on the features of modern travel and tourism, the elements of the spa experience, etc. Products are services that distinguish Stobo Castle from mainstream tourist destinations are defined.

 

KEYWORDS: Stobo Castle, Health Spa, Specialist Leisure Attraction,