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Hospitality

C/T/136. Consumer decision-making about hotel bookings

WORDS:
950
DATE:
2010
PRICE:
9.99 GBP

The paper looks at the process of consumer decision-making with regard to hotel booking. Each stage of the process is described including the recognition of potential needs, information search, evaluation of alternatives, involvement in the purchase and post-purchase evaluation. Recommendations are suggested about the ways to make use of each stage in hotels’ customer relationship management.

 

KEYWORDS: Decision making, hotel booking, customer relationship management,

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Other Papers On: Hospitality
Other Papers On: Customer Relationship Management (CRM)
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