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C/M/1491. Proposal. Does Physical Evidence of Hotels Affect Customer Satisfaction and Leisure Buying Behaviour in Saudi Arabia?

WORDS:
1200
DATE:
2010
PRICE:
19.99 GBP

The paper proposes research into the impact of hotel design on the satisfaction and buying decision of customers in Saudi Arabia. The background, aim and objectives of the research are outlined, a brief literature review is provided on the relationship between physical evidence, customer satisfaction and service marketing, research design, methodology and data collection techniques are described.

 

KEYWORDS: Proposal, Physical Evidence of Hotels and Customer Satisfaction & Leisure Buying Behaviour in Saudi Arabia.,

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