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C/B/4367. Issues of service quality and SCM in Cardiff Rose hotel

WORDS:
2450
DATE:
2012
PRICE:
29.99 GBP

The paper examines the market position of the fictitious hotel Cardiff Rose currently faced with a decline in the hotel bookings. The issues of service quality and supply chain management (SCM) in Cardiff Rose are addressed, the company’s competitive position within the industry is evaluated. Recommendations are suggested about the ways to improve service quality and SCM through lean thinking, innovation, etc. Porter’s Five Forces analysis is conducted of the hotel’s external environment.

 

KEYWORDS: service quality, supply chain management, SCM, Cardiff Rose hotel, Porter’s Five Forces,

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Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Supply Chain and Logistics
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