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Heritage Management
C/T/191. British Museum as heritage tourism destination
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the resent marketing approaches used by the British Museum to attract visitors to the collections of national heritage exhibited in the museum. The profile of the British Museum is presented touching on its history, architecture, visitors, exhibitions, use of modern technology, etc. The museum’s effectiveness in diversifying and attracting visitors is evaluated.
KEYWORDS: British Museum, heritage tourism, visitors’ attraction,
Other Papers On: Heritage Management
Other Papers On: British Museum
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Keywords Tag Cloud
heritage tourism renaissance portsmouth peepshow nostalgic merely provide unauthentic harbour british politics shapes influences examination destination britain museum project suggestion authenticity guilty sanitising gaze tourist critical review idealising distorting critically analyse c examples using past timothy attractions
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