Browse our collection of papers in
Destination Marketing
C/T/197. Marketing of London as tourist destination
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at London as a tourist destination examining the current marketing strategy of the UK capital city, investigating its brand image development and current carrying capacity, and suggesting recommendations about possible amendments to the current marketing approach.
KEYWORDS: Marketing of London, tourist destination,
C/T/187. Tourism potential of Canterbury: destination marketing
- WORDS:
- 4550
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at Canterbury UK as a tourism destination describing its heritage and visitor attractions, conducting SWOT analysis of the city’s tourism potential, and suggesting promotional recommendations and marketing strategies for Canterbury City Council.
KEYWORDS: Canterbury, destination marketing, tourism potential, SWOT,
C/M/2378. Cheltenham Gold Cup festival and its role in destination marketing
- WORDS:
- 4400
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines socio-cultural, political, physical and economic impacts of the Cheltenham Gold Cup horse race on the communities that hosted this event. The theory of event management is reviewed considering positive and negative aspects of festive events and their effects on host destinations. Conclusions are made about the changes in the image of the Cheltenham area associated with the Gold Cup Festival.
KEYWORDS: Cheltenham Gold Cup, horse race, festive events, destination image,
C/EC/270. Literature review and methodology. Is visiting a distillery a motivating factor for inbound tourists to Scotland?
- WORDS:
- 4200
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper presents a literature review and methodology for a study based on the influence of whisky distilleries on tourists visiting Scotland. The review of literature examines a plethora of topics, some of which include destination marketing, image formation, and customer satisfaction. This section also looks at Ansoff’s growth matrix, and analyses the four areas that relate to it. The research methodology is then provided and this section looks at the research philosophy, data collection methods, sampling, limitations, and ethical considerations.
KEYWORDS: Literature review, methodology, whisky distilleries, Scotland, tourists, destination marketing, image formation, customer satisfaction, Ansoff’s growth matrix,
C/T/172. Brand equity measurement of tourist destination Crans-Montana, Switzerland
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the concept of brand equity reviewing the theory of brand and examining models used for brand equity measurement. A case study of Crans-Montana region in Switzerland is conducted applying brand equity measurements to the tourism destination marketing of the region. Destination branding is analysed from consumer perspective discussing the use of marketing strategies in foreign markets.
KEYWORDS: Destination branding, brand equity, Crans-Montana Switzerland!,
C/T/163. Proposal. How to increase rate of occupancy for ski resorts in Crans Montana during summer?
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to examine strategies that can help ski resorts in Crans Montana, Switzerland, to maintain the rate of occupancy during the summer. The motivation behind the research is explained, research questions and objectives are detailed, SWOT analysis of ski resorts in Crans Montana is performed, the methodology of the proposed research is described, its timescale is indicated.
KEYWORDS: Proposal, rate of occupancy, ski resorts, Crans Montana, SWOT,
C/T/154. Proposal. The effect of web-based marketing on creation and projection of a positive destination image of Thailand amongst international tourists
- WORDS:
- 3900
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This detailed proposal focuses on the effect of web-based marketing on creation and projection of a positive destination image of Thailand. The study aims to understand how the online search process influences the destination image of Thailand in the minds of international tourists. The review of literature focuses on tourism in Thailand, tourism and web based marketing, destination image, and image formation. Data will be collected through analysis of literature and questionnaires. The proposal also highlights the research design, philosophy, and limitations. The timeline and conclusion are also discussed in detail.
KEYWORDS: Proposal, web based marketing, destination image, Thailand, international tourism,
C/T/151. Analysis of tourism in Amsterdam and the impact of social media
- WORDS:
- 5050
- DATE:
- 2010
- PRICE:
- 59.99 GBP
This paper examines Amsterdam, aiming to discuss the tourism industry. The paper begins by discussing the type of people that visit Amsterdam, focusing on aspects like where the visitors come from and how long they stay. The way in which the economic recession affected the industry is also discussed. The reasons for visiting Amsterdam are highlighted, like the attractions and night life, and the paper assesses the reputation that the City has is evaluated in view of the affect it has on tourism. Social media and tourism is examined, followed by an evaluation of the cities existing social media. The paper analyses what Facebook and Twitter does for the City, and the paper concludes by summarising thoughts on social media and the future impact on tourism.
KEYWORDS: Amsterdam, tourism, social media, economic recession, night life, Facebook, Twitter,
C/T/145. Stobo Castle Health Spa as Specialist Leisure Attraction
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines business dilemmas facing Stobo Castle health spa, a Scottish leisure provider of specialist spa destination, in the current economic climate. Literature is reviewed on the features of modern travel and tourism, the elements of the spa experience, etc. Products are services that distinguish Stobo Castle from mainstream tourist destinations are defined.
KEYWORDS: Stobo Castle, Health Spa, Specialist Leisure Attraction,
C/T/139. Marketing of Hadrian's Wall
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks into the marketing of Hadrian’s Wall as a heritage site and tourist destination reviewing its history and addressing the ways it can be used to support economic regeneration in the region. The segments of the visitors to the site are identified, the marketing mix features of Hadrian’s Wall are analysed to define how its value for visitors’ can be increased.
KEYWORDS: Hadrian’s Wall, market segmentation, marketing mix,
S/T/72. What is the role of the “visual” in tourism?
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the importance of the visual in tourism, how tourist products can be used to communicate messages about places or attractions, and methods of visualisation: brochures, pictures, postcards, arts and crafts, the internet and television. Modern tourism marketing relies upon the implementation of visual promotion – the communication of a message about a place or product – and the paper examines how an awareness is created and its impact upon that destination. The brochure industry, with its reliance on paper products, is also explored, especially in relation to the negative environmental perception of this medium. The growth of internet marketing has reduced the role of the tour operator as an intermediary between the consumer and the destination – another key consideration presented by the paper.
KEYWORDS: Tourism, visualisation of tourism, brochures, internet marketing, tourism marketing, consumer awareness,
C/T/132. Marketing the City of London
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategies used by tourist organisations to attract customers highlighting the importance of tourism development, and offering a marketing mix (4P) analysis of London as a tourist destination. The role of domestic tourism in the UK tourism industry is highlighted.
KEYWORDS: Destination Marketing, marketing mix, London marketing,
C/T/131. Importance of destination branding in global marketplace
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the effects of destination branding and marketing on consumer decisions about travelling. A review of literature is provided on the theory of travel and tourism with the focus on destination branding and marketing. Case studies are conducted of Scotland, Thailand, Kerala (India) and London, UK illustrating different aspects of destination branding.
KEYWORDS: Destination Branding, Global Marketing,
C/T/130. Literature review on destination marketing and destination branding
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a review of literature on destination marketing and destination branding (DB) defining the concept of DB and reviewing studies on the relationship between brand and image in DB, the development of a DB logo, brand image building for business tourism, communication mix for DB, and DB strategies.
KEYWORDS: Destination marketing, destination branding,
C/T/124. Seville and York as tourist destinations
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the features of Seville, Spain and York, UK as tourist destinations describing their history, landmarks, attractions, and marketing potential.
KEYWORDS: Tourism management, tourist destination marketing, Seville, Spain, York, UK,
S/T/67. Critical review of Butler's TALC Model
- WORDS:
- 3150
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the effectiveness of R. Butler's theory known as the Tourism Area Life Cycle (TALC) discussing the external and internal (local) factors that impact on the evolution of tourist areas and destination life cycles. The application of the TALC model to Swaziland, South Africa, is evaluated making forecasts about TALC possible modifications in the future.
KEYWORDS: Tourism Area Life Cycle, TALC, Butler, destination,
C/M/1199. Strategic marketing plan for LVCVA
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a strategic marketing plan 2009 for LVCVA company that promotes tourism in Las Vegas. The plan aims to generate business from the UK market incorporating marketing and business initiatives and examining them in accordance with the internal and external factors that effect the organisation. Marketing budget and action plan are presented, evaluation and recommendations are made.
KEYWORDS: Strategic marketing planning, tourism industry, LVCVA,
C/T/104. Events strategy for Whistler Canada based on its national recognition as tourist destination
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the strategy of Whistler Canada (WC) that utilise events to promote their activities. The events strategy of WC is assessed on the basis of their SWOT analysis and the examination of the current objectives. Recommendations are provided to enhance the company brand image with regard to the events strategy.
KEYWORDS: Events strategy, destination marketing, Whistler Canada, SWOT,
C/M/1179. Promotional recommendations to Holloway Islington Partnership
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a hypothetical report for the Holloway Islington Partnership (HIP) that hired the consultancy Brit Marketing to suggest a number of destination marketing initiatives for the locality. The report includes market research and promotional recommendations.
KEYWORDS: Marketing, promotions, Holloway Islington Partnership,
C/T/100. Viability of entering the tourism business in Inverness
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper discusses the viability of starting a tourism business in Inverness, Scotland proposing to start a website that will allow users to book accommodation and a range of tours and activities in Inverness. Research into tourism in Scotland is conducted identifying prospective niche markets, discussing consumer demand and analysing the competition within the sector. Recommendations are suggested about the requirements for starting a related online business.
KEYWORDS: Tourism, Inverness, Scotland, destination marketing,
C/T/94. Role of destination marketing in global tourist economy
- WORDS:
- 4600
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the role of destination marketing (DM) in the global tourist industry image seeking to explain how DM affects the local areas and the international economy. The reasons behind DM success are explored presenting examples of the DM impacts on community development of various locations, and highlighting the positive aspects of DM.
KEYWORDS: Destination marketing, tourism, global economy,
C/T/93. Dissertation. Umbrella Branding for Turkey
- WORDS:
- 18700
- DATE:
- 2009
- PRICE:
- 189.99 GBP
The dissertation investigates the features that can be used to promote Turkey as a cultural destination conducting a case study of British customers' perceptions and attitudes of towards Turkey, and developing a suitable umbrella branding strategies to promote Turkey as a cultural destination. Literature is reviewed on the theory of branding and destination marketing. The methods of the research include primary data collected through a focus group interview and questionnaire. Research findings are discussed indicating that Turkish cities that have gain popularity from tourists, i.e. Istanbul, Pamukkale, Gallipoli and Cappadocia. The destination is evaluated along the lines of pricing, product quality, product availability and marketing communication campaign. Conclusions are made about the potential of Turkey as a cultural destination.
KEYWORDS: Dissertation, Turkey, destination marketing, umbrella branding, travel and tourism, hospitality,
C/T/87. Shifting trends in destination marketing
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the changing trends and shifts in destination marketing over a period of the last 10 years. It is examined whether in destination marketing the marketers must market the experience rather than the attributes of specific destinations. The paper concludes that marketers must opt to accumulate the resources of the global industry as a whole, rather than market the destinations individually.
KEYWORDS: Destination marketing, holiday makers, tourism industry,
C/M/1063. Contribution of brand development & marketing communications for Algarve as holiday destination
- WORDS:
- 8300
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper examines the key attributes of Algarve that can be used to characterise the city as a holiday destination. Perceptions, attitudes and behaviour of customers toward Algarve are examined, the areas that need improvement are identified suggesting the ways to develop Algarve as a destination brand and using a focus group interview as a primary research method.
KEYWORDS: Brand, destination marketing, place image, travel and tourism, Algarve,
C/T/92. Destination Marketing
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at destination marketing from varied perspectives examining the processes that take place in consumers' mind while making a choice for a destination. Literature is reviewed on the theory of destination branding and marketing.
KEYWORDS: Destination branding, destination marketing, destination image,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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