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Destination Marketing

S/T/72. What is the role of the “visual” in tourism?

WORDS:
2800
DATE:
2010
PRICE:
29.99 GBP

The paper examines the importance of the visual in tourism, how tourist products can be used to communicate messages about places or attractions, and methods of visualisation: brochures, pictures, postcards, arts and crafts, the internet and television. Modern tourism marketing relies upon the implementation of visual promotion – the communication of a message about a place or product – and the paper examines how an awareness is created and its impact upon that destination. The brochure industry, with its reliance on paper products, is also explored, especially in relation to the negative environmental perception of this medium. The growth of internet marketing has reduced the role of the tour operator as an intermediary between the consumer and the destination – another key consideration presented by the paper.

 

KEYWORDS: Tourism, visualisation of tourism, brochures, internet marketing, tourism marketing, consumer awareness,

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