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Destination Marketing
S/T/67. Critical review of Butler's TALC Model
- WORDS:
- 3150
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the effectiveness of R. Butler's theory known as the Tourism Area Life Cycle (TALC) discussing the external and internal (local) factors that impact on the evolution of tourist areas and destination life cycles. The application of the TALC model to Swaziland, South Africa, is evaluated making forecasts about TALC possible modifications in the future.
KEYWORDS: Tourism Area Life Cycle, TALC, Butler, destination,
Other Papers On: Destination Marketing
Other Papers On: Tourism management
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