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Destination Marketing

C/T/92. Destination Marketing

WORDS:
1200
DATE:
2009
PRICE:
19.99 GBP

The paper looks at destination marketing from varied perspectives examining the processes that take place in consumers' mind while making a choice for a destination. Literature is reviewed on the theory of destination branding and marketing.

 

KEYWORDS: Destination branding, destination marketing, destination image,

 
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