Browse our collection of papers in
Destination Marketing
C/T/87. Shifting trends in destination marketing
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the changing trends and shifts in destination marketing over a period of the last 10 years. It is examined whether in destination marketing the marketers must market the experience rather than the attributes of specific destinations. The paper concludes that marketers must opt to accumulate the resources of the global industry as a whole, rather than market the destinations individually.
KEYWORDS: Destination marketing, holiday makers, tourism industry,
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Destination Marketing
Other Papers On: Travel & tourism policy and practice
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing destination tourism tourist world role review brand london branding cup tourists travel communications montana based critical crans california economy resorts evaluation national scotland proposal strategy city ski hosts el seville york jem literature plan study effect global south africa commission positive image media thailand projection web creation specialist castle vietnam stobo wall visual hadrian health spa amsterdam impact attraction leisure amongst social ec festival potential gold cheltenham inbound canterbury partnerships communication strategies rural cttc promoting factor motivating summer equity occupancy rate increase measurement switzerland distillery marketplace visiting methodology international recommendations demand british maintain french ethics croatian board shifting trends dubrovnik impacts website dark history uk perspective feasibility bringing kyoto surely fifa effects current climate macroeconomic contribution development canada recognition whistler events partnership strategic lvcva destinations model talc butler islington holloway umbrella turkey dissertation holiday algarve viability entering c promotional inverness business importance
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I have received my paper, thanks. Just wanted to thank you for your great service. This paper was exactly what I was looking for!Louise
