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Destination Marketing
C/T/197. Marketing of London as tourist destination
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at London as a tourist destination examining the current marketing strategy of the UK capital city, investigating its brand image development and current carrying capacity, and suggesting recommendations about possible amendments to the current marketing approach.
KEYWORDS: Marketing of London, tourist destination,
Other Papers On: Destination Marketing
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