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Destination Marketing
C/T/172. Brand equity measurement of tourist destination Crans-Montana, Switzerland
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the concept of brand equity reviewing the theory of brand and examining models used for brand equity measurement. A case study of Crans-Montana region in Switzerland is conducted applying brand equity measurements to the tourism destination marketing of the region. Destination branding is analysed from consumer perspective discussing the use of marketing strategies in foreign markets.
KEYWORDS: Destination branding, brand equity, Crans-Montana Switzerland!,
Other Papers On: Destination Marketing
Other Papers On: Branding
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I received the document only a few minutes after ordering it. A good service for a Sunday afternoon!! Congratulations.Alyre
