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Destination Marketing
C/T/154. Proposal. The effect of web-based marketing on creation and projection of a positive destination image of Thailand amongst international tourists
- WORDS:
- 3900
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This detailed proposal focuses on the effect of web-based marketing on creation and projection of a positive destination image of Thailand. The study aims to understand how the online search process influences the destination image of Thailand in the minds of international tourists. The review of literature focuses on tourism in Thailand, tourism and web based marketing, destination image, and image formation. Data will be collected through analysis of literature and questionnaires. The proposal also highlights the research design, philosophy, and limitations. The timeline and conclusion are also discussed in detail.
KEYWORDS: Proposal, web based marketing, destination image, Thailand, international tourism,
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