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Destination Marketing
C/T/139. Marketing of Hadrian's Wall
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks into the marketing of Hadrian’s Wall as a heritage site and tourist destination reviewing its history and addressing the ways it can be used to support economic regeneration in the region. The segments of the visitors to the site are identified, the marketing mix features of Hadrian’s Wall are analysed to define how its value for visitors’ can be increased.
KEYWORDS: Hadrian’s Wall, market segmentation, marketing mix,
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Thank you. Paper has arrived. Really impressed with the quick response and selection of topics offered. Will probably use you again if I am mad enough to undertake any more courses and need inspiration.Andrea
