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Destination Marketing
C/T/132. Marketing the City of London
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategies used by tourist organisations to attract customers highlighting the importance of tourism development, and offering a marketing mix (4P) analysis of London as a tourist destination. The role of domestic tourism in the UK tourism industry is highlighted.
KEYWORDS: Destination Marketing, marketing mix, London marketing,
Other Papers On: Destination Marketing
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