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Destination Marketing
C/T/131. Importance of destination branding in global marketplace
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the effects of destination branding and marketing on consumer decisions about travelling. A review of literature is provided on the theory of travel and tourism with the focus on destination branding and marketing. Case studies are conducted of Scotland, Thailand, Kerala (India) and London, UK illustrating different aspects of destination branding.
KEYWORDS: Destination Branding, Global Marketing,
Other Papers On: Destination Marketing
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Keywords Tag Cloud
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