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Destination Marketing
C/T/130. Literature review on destination marketing and destination branding
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a review of literature on destination marketing and destination branding (DB) defining the concept of DB and reviewing studies on the relationship between brand and image in DB, the development of a DB logo, brand image building for business tourism, communication mix for DB, and DB strategies.
KEYWORDS: Destination marketing, destination branding,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing destination tourism tourist world role review brand london branding cup tourists travel communications montana based critical crans california economy resorts evaluation national scotland proposal strategy city ski hosts el seville york jem literature plan study effect global south africa commission positive image media thailand projection web creation specialist castle vietnam stobo wall visual hadrian health spa amsterdam impact attraction leisure amongst social ec festival potential gold cheltenham inbound canterbury partnerships communication strategies rural cttc promoting factor motivating summer equity occupancy rate increase measurement switzerland distillery marketplace visiting methodology international recommendations demand british maintain french ethics croatian board shifting trends dubrovnik impacts website dark history uk perspective feasibility bringing kyoto surely fifa effects current climate macroeconomic contribution development canada recognition whistler events partnership strategic lvcva destinations model talc butler islington holloway umbrella turkey dissertation holiday algarve viability entering c promotional inverness business importance
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