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Destination Marketing
C/M/2378. Cheltenham Gold Cup festival and its role in destination marketing
- WORDS:
- 4400
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines socio-cultural, political, physical and economic impacts of the Cheltenham Gold Cup horse race on the communities that hosted this event. The theory of event management is reviewed considering positive and negative aspects of festive events and their effects on host destinations. Conclusions are made about the changes in the image of the Cheltenham area associated with the Gold Cup Festival.
KEYWORDS: Cheltenham Gold Cup, horse race, festive events, destination image,
Other Papers On: Event Management
Other Papers On: Destination Marketing
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