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Destination Marketing
C/M/1063. Contribution of brand development & marketing communications for Algarve as holiday destination
- WORDS:
- 8300
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper examines the key attributes of Algarve that can be used to characterise the city as a holiday destination. Perceptions, attitudes and behaviour of customers toward Algarve are examined, the areas that need improvement are identified suggesting the ways to develop Algarve as a destination brand and using a focus group interview as a primary research method.
KEYWORDS: Brand, destination marketing, place image, travel and tourism, Algarve,
Other Papers On: Branding
Other Papers On: Destination Marketing
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Thank you for your service. I'm planning to do my PhD on CRM - your papers are more useful for me to get an idea.Josephine
