Browse our collection of papers in
Sustainability

C/M/2269. Dissertation. Relevance of sustainability for marketing policy of UK utility and energy companies

WORDS:
15050
DATE:
2011
PRICE:
159.99 GBP

The dissertation investigates the role of sustainability in the marketing-mix of UK utility and energy companies. Literature is reviewed on the sustainability concept with regard to renewable energy sources, the UK regulation of Renewable Obligation Certificate (ROC), the relevance of sustainability in marketing, the influence of sustainability on consumer buying behaviour, etc. The model of Porter’s Generic Strategy is applied to analyse the position of an energy company within the industry. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with consumers aimed to establish their awareness and perceptions of sustainability. Conclusions are made about the effectiveness of sustainability as a marketing tool.

 

KEYWORDS: Dissertation, sustainability, marketing, UK utility and energy companies, renewable energy,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Marketing Dissertations
Other Papers On: Sustainability
Other Papers On: Business Dissertations
Other Papers On: Power and Energy Industry

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

environmental sustainability sustainable business development policies management policy social environment energy strategic assessment evaluate british strategy impact company multinational study carbon marketing performance activities companies issues corporations corporate achieving responsibility discuss perspective ici emissions impacts discussion uk sainsbury critically opportunities climate marks renewable systems american spencer local related aviation enhance change businesses review ethics waste ethical strategies nokia dissertation fashion growing airport community countries role developed affect future system reporting school theory siemens csr networks harvard plan chosen ecology deep main contextual factors dynamics application cris looking path towards driven introduction recommendations organisation else explai om practices current coca cola context effective operations relation st planning century relevance utility travel air changing integration nature glastonbury festival venture corporation games olympic feasibility implementation india examination engineering sector retailing en presentation notes airways consumption safeguard goals whenever appropriate quality economic legitimate reflection critical eia process means ryanair practice element central developments bn pens ensure volkswagen recycling inclusion emission respond bp accounting oil kyoto answer treaty fc mean maximization profit required adoption voluntary regulation organizations enterprise literature green called movements western industrial influence growth outline account briefly recent involvement public dam gorges projects stakeholder explore footprint reduce proposal easyjet steps undertaken concept china ford options motor burden economies line bottom africa specific reference triple nations investigate hawken paul declaration explain sir nestle city c shell battle trees london john browne environmentalist famous championing poverty anti shiva vandana ceo petroleum representing dr gasses greenhouse organisational eu creation issue organisations shaping importance ambivalent attitudes science technology investigation powergen regulations tax effects economy reducing landfill removal banks protection continue pollute globalisation
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
I have been very impressed by the high quality of papers, which I bought from Papers4You. You cannot find such papers anywhere on the Net!!! Ben G