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Value chain analysis
S/B/414. Sustaining competitive advantage for Blacks Leisure Group
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the performance of Blacks Leisure Group examining the strategies used to maintain their competitive advantage. The changes of today's marketing environment are considered with reference to reading and leisure industries, strategies used by Blacks Leisure's competitors are discussed, Porter's five forces and Value Chain analysis of the company is conducted.
KEYWORDS: Blacks Leisure Group, competitive advantage, Porters five forces, Value Chain,
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