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Value chain analysis

P/B/241. McDonald's: Strategic Analysis and Strategy Development

WORDS:
13000
DATE:
2004
PRICE:
139.99 GBP

This report provides extensive analysis of McDonald's using the following models: SWOT analysis, PEST analysis, Porter's 5 forces analysis, resource analysis and value chain analysis. Secondly, report discusses why McDonald's requires strategic change and analyses various options for strategic change. Lastly implementation issues are discusses.

 

KEYWORDS: mcdonald, strategic, strategy, development,

 
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