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Value chain analysis
C/B/2499. Review of articles: 'A Handbook for Value Chain Research' by Kaplinsky and Morris and 'Exploiting the Virtual Value Chain' by Rayport and Sviokla
- WORDS:
- 1300
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper presents a critical review of two research papers on value chain theory: 'A Handbook for Value Chain Research' by R. Kaplinsky and M. Morris, and 'Exploiting the Virtual Value Chain’ by J. Rayport and J. Sviokla highlighting the importance of the existing and virtual value chains analysis for international business and new markets entry.
KEYWORDS: Review of articles, Handbook for Value Chain Research, Kaplinsky and Morris, Exploiting the Virtual Value Chain, Rayport and Sviokla,
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Received paper - it has helped point me in the right direction for my research.Martin
