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C/B/2337. Strategy of General Motors in Europe
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the strategy of General Motors (GM) in Europe addressing their indecision to sell GM Europe. The background of GM Europe is reviewed, the company’s plans of restructuring their European operations are discussed.
KEYWORDS: General Motors, GM in Europe,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: General Motors
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