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Value chain analysis
C/B/2094. Expansion of multinational auto corporation to Myanmar
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the possibilities for an anonymous multi-national auto corporation to enter Myanmar’s market. Information is provided about the geo-political features of Myanmar also known as Burma, and the strategic underpinnings of the Myanmar expansion project. Analysis is conducted along the lines of Michael Porter’s primary value chain activities. Recommendations are suggested about the mode of entry to Myanmar, the target segments of their automobile market, and the staffing policy.
KEYWORDS: Myanmar, auto market, Michael Porter’s primary value chain, mode of entry,
Other Papers On: Foreign Market Entry
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