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Value chain analysis
C/B/1205. Corporate strategy of FedEx
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper offers a case study of FedEx analysing the global express transportation and logistics industry along the lines of Porters Value Chain and Five Forces frameworks. Core competencies and dynamic capabilities of FedEx are identified discussing the company's reorganisation in 2000 and their new strategic initiatives, i.e. the extension of their brand to subsidiary companies, the introduction of the low-cost residential delivery service, FedEx Home Delivery, etc. Future strategic directions of FedEx in the area of corporate social responsibility are considered.
KEYWORDS: FedEx, e-business, transport, logistics, corporate strategy, Porters Value Chain, Fiv,
Other Papers On: Value chain analysis
Other Papers On: Corporate Strategy: Case Studies
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Other Papers On: FedEx Corporation
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