Browse our collection of papers in
SWOT Analysis

S/M/568. Marketing plan for Aston Martin car manufacturer

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the marketing practices of the UK-based car manufacturer Aston Martin currently belonging to Ford. The marketing strategy of the company within the automotive industry is examined identifying strategic issues that need to be addressed, and conducting analysis of the company's positioning and targeted segments, marketing mix features, SWOT and Porter's Five Forces analysis to offer a 4-year marketing plan for the company.

 

KEYWORDS: Marketing plan, Aston Martin, Ford, car manufacturer, marketing mix, SWOT, Porter’s Five Forces,

 
Other Papers On: Aston Martin
Other Papers On: Marketing Plans
Other Papers On: SWOT Analysis