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SWOT Analysis

P/B/347. Scenario planning for Bmibaby

WORDS:
3000
DATE:
2004
PRICE:
39.99 GBP

The paper looks at the importance of scenario planning in business practices presenting a case study of Bmibaby, a subsidiary of British Midlands Airways Company. The procedure of building scenarios for the company's strategic development in the future is outlined using SWOT (TOWS) matrix.

 

KEYWORDS: scenario, planning, bmibaby,

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