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SWOT Analysis

C/B/1220. Global strategies of Chinese companies: growth of Pearl River Piano

WORDS:
3900
DATE:
2008
PRICE:
39.99 GBP

The paper takes a look at the Pearl River Piano (PRP) Company, China's largest piano manufacturer, examining their strategies used to penetrate the global market. PRP's current position in the market is analysed identifying the company's success factors on the basis of SWOT analysis. The challenges faced by PRP in the global and domestic markets are discussed exploring the ways in which the company have dealt with them and considering the challenges that PRP may face in moving upmarket. Strategies of other Chinese companies wishing to replicate PRP's success are discussed.

 

KEYWORDS: Global strategies, Chinese companies, SWOT, Pearl River Piano, PRP, Global market pen,

 
Other Papers On: SWOT Analysis
Other Papers On: Pearl River Piano