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SPICC Analysis

S/B/290. Marketing plan for 100.5FM

WORDS:: 4500
DATE:: 2007
PRICE:: 49.99 GBP

The paper examines the internal and external environment of WMJX 100.5FM jazz radio station in Trinidad and Tobago using the models of PEST, 8Ps, 8Ss, SPICC and SWOT. The marketing strategy for the company is outlined along the lines of the marketing mix model.

KEYWORDS: WMJX 100.5FM, jazz radio, Trinidad and Tobago, PEST, 8Ps, 8Ss, SPICC, SWOT,

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S/M/332. Emerging marketing trends in food and beverage industry

WORDS:: 5000
DATE:: 2006
PRICE:: 59.99 GBP

The paper examines the changes in marketing food and beverage related to the worldwide movement against junk and fast food. Analysis of the food and beverage industry is conducted using the models of PEST, SPICC and marketing mix. The issues of the Supply chain management are addressed.

KEYWORDS: Food, beverage, PEST, SPICC, Supply chain management,

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S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)

WORDS:: 2000
DATE:: 2006
PRICE:: 29.99 GBP

The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.

KEYWORDS: DVD rental, e-commerce, PEST, SPICC, SWOT, marketing mix,

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