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SPICC Analysis
S/M/332. Emerging marketing trends in food and beverage industry
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the changes in marketing food and beverage related to the worldwide movement against junk and fast food. Analysis of the food and beverage industry is conducted using the models of PEST, SPICC and marketing mix. The issues of the Supply chain management are addressed.
KEYWORDS: Food, beverage, PEST, SPICC, Supply chain management,
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