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SPICC Analysis
S/B/290. Marketing plan for 100.5FM
- WORDS:
- 4500
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines the internal and external environment of WMJX 100.5FM jazz radio station in Trinidad and Tobago using the models of PEST, 8Ps, 8Ss, SPICC and SWOT. The marketing strategy for the company is outlined along the lines of the marketing mix model.
KEYWORDS: WMJX 100.5FM, jazz radio, Trinidad and Tobago, PEST, 8Ps, 8Ss, SPICC, SWOT,
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
