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Scenario Planning
S/B/326. Scenario planning: a useful tool or management fad?
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the concept of scenario planning (SP) providing its definitions and origins, reviewing related academic literature, giving examples of SP, discussing its use in internal and external matters, and outlining SP benefits for organisations in developing and implementing their corporate strategy.
KEYWORDS: Scenario planning, management, corporate strategy,
Other Papers On: Scenario Planning
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