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Scenario Planning
E/M/105. Marketing planning: benefits, limitations, solutions
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the role of marketing planning (MP) reviewing related academic literature, highlighting the benefits and limitations of MP, and offering proposals on MP improvement. The issues of scenario planning are critically discussed.
KEYWORDS: Marketing planning, scenario planning,
Other Papers On: Scenario Planning
Other Papers On: Marketing Planning and control
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- Analysis of Companies
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