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Scenario Planning
E/M/105. Marketing planning: benefits, limitations, solutions
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the role of marketing planning (MP) reviewing related academic literature, highlighting the benefits and limitations of MP, and offering proposals on MP improvement. The issues of scenario planning are critically discussed.
KEYWORDS: Marketing planning, scenario planning,
Other Papers On: Scenario Planning
Other Papers On: Marketing Planning and control
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
scenario planning porter forces five mobile tool management useful globleground organisation environment servisair environments airline pre post strategic solutions companies dynamic fad phone threat opportunity pestel ryanair literature review classification cycle marketing benefits c development communications future limitations
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