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Scenario Planning

C/B/671. Future development of mobile phone industry

WORDS:
1800
DATE:
2007
PRICE:
19.99 GBP

The present paper discusses the future development of mobile phone industry. The discussion considers the present development of the industry and the impact on environmental factors. On the basis of these factors the paper predicts the future industry shapers and the development of the industry. Two scenarios are discussed: Japanese and non-Japanese.

 

KEYWORDS: Mobile phone, future development future mobile phone,

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scenario planning mobile limitations solutions benefits marketing phone organisation servisair management fad tool useful development globleground environment communications pestel porter ryanair review literature five forces cycle c classification opportunity threat future
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