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Product Life Cycle (PLC)
S/B/483. Product life span and associated strategies
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the factors that influence the life span of a product discussing the use of product life-cycle (PLC) as a marketing tool for product development. Stages and strategies of product management are identified detailing the models of the Boston Matrix, Ansoff Matrix and PLC.
KEYWORDS: Product life cycle, Boston Matrix, Ansoff Matrix,
Other Papers On: Ansoff analysis
Other Papers On: Product Life Cycle (PLC)
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Keywords Tag Cloud
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