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Product Life Cycle (PLC)

S/B/483. Product life span and associated strategies

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines the factors that influence the life span of a product discussing the use of product life-cycle (PLC) as a marketing tool for product development. Stages and strategies of product management are identified detailing the models of the Boston Matrix, Ansoff Matrix and PLC.

 

KEYWORDS: Product life cycle, Boston Matrix, Ansoff Matrix,

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