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Product Life Cycle (PLC)

E/M/129. Information Systems & Strategic Management

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper examines the method of Product Life Cycle (PLC) reviewing the criticism of the model, discussing the challenges of globalisation related to the need for continuous product innovation and discussing the analytical models of Porter's competitive forces (CFA), value chain, etc.

 

KEYWORDS: Product Life Cycle, globalisation, Porters competitive forces, value chain,

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