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Product Life Cycle (PLC)
C/B/2293. Growth and maturity phases of product life cycle
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at role of product life cycle (PLC) in strategic marketing describing the growth phase and the maturity phase of the product. The credibility of the PLC model is evaluated arguing that products do not always follow the model of introduction, growth, maturity and decline.
KEYWORDS: Growth and maturity phase, product life cycle, PLC,
Other Papers On: Product Life Cycle (PLC)
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