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Porter#s Generic Strategies
C/M/1021. Strategy of Recent Marketing Innovation in Financial Services Industry
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the success and business development of the financial services industry using ING Direct UK as a case study and discussing their recent successful marketing innovation. The company's marketing strategy is evaluated along the lines of the marketing mix model and Porter's generic strategy model.
KEYWORDS: ING, Porters generic strategy, growth, screening matrix, marketing mix, financial se,
Other Papers On: Porter's Generic Strategies
Other Papers On: ING Direct
Other Papers On: Financial Services
Other Papers On: Marketing Mix
Other Papers On: Marketing and Advertising Strategy
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WHAT OTHERS HAVE SAID
I needed the essay just to develop an understanding of how the different ways of analysing a business are used. I am doing a similar study of a different company and so far this has been an appropriate outline for me to understand how to get around this essay. All I need to do now is research my company and hopefully follow a similar method of analysis. The service you provided was more than helpful.Tangat
