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Porter#s Generic Strategies
C/B/2103. Low cost strategy: case study of Southwest Airlines
- WORDS:
- 800
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the application of Porter’s generic strategies model to the airline industry conducting a case study of Southwest Airlines to explain how the relative lack of barriers to entry affects competition within the airline industry. The issues of poor labour productivity in low cost airlines are addressed suggesting recommendations about the ways to raise labour efficiency.
KEYWORDS: Porter’s generic strategies, Southwest Airlines, low cost airlines, labour productivity,
Other Papers On: Southwest Airlines
Other Papers On: Porter's Generic Strategies
Other Papers On: Analysis of Airline Industry
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